Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) – Affordable Generic Medicines
The Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) is a Government of India initiative launched in November 2008
to provide quality generic medicines at affordable prices. Under the scheme, dedicated outlets known as Jan Aushadhi Kendras
supply low-cost medicines and surgical items, helping reduce out-of-pocket healthcare expenditure.
The scheme is implemented by the Pharma & Medical Bureau of India (PMBI).
Key Objectives
- Ensure availability of affordable and quality generic medicines for all citizens
- Promote awareness and acceptance of generic medicines
- Improve access to menstrual health products
- Generate employment opportunities through Kendra operations
Salient Features
- Medicines available at 50%–90% lower prices than branded alternatives
- Quality ensured through WHO-GMP certified manufacturers and NABL-accredited testing
- Financial incentives for Kendra operators, including up to ₹20,000 per month
- Additional one-time support for aspirational districts and eligible categories
- Operated through government agencies and private entrepreneurs
Jan Aushadhi Sugam Mobile App
The Jan Aushadhi Sugam App (launched in 2019) enables users to locate nearby Kendras, search medicines, and compare prices between generic and branded drugs for better savings.